BORING IS BAD FOR BUSINESS
BORING IS BAD FOR BUSINESS
BORING IS BAD FOR BUSINESS
We are a Product Development Studio & we hate everything boring. We are a group of professionals from strategy, design and manufacturing looking to set the new standards of consumption.
We establish & scale brands.
We are a Product Development Studio & we hate everything boring. We are a group of professionals from strategy, design and manufacturing looking to set the new standards of consumption.
We establish & scale brands.



Our Vision - Ambition - Goal - Purpose
Our Vision - Ambition - Goal - Purpose
Challenge the way we consume everyday retail products
Challenge the way we consume everyday retail products
Projects Under Development
Projects Under Development
Look at our projects in the pipeline - brands that we are developing
Look at our projects in the pipeline - brands that we are developing
Look at our projects in the pipeline - brands that we are developing


Opinions, Beliefs, & Ramblings
Opinions, Beliefs, & Ramblings
View the world through the B&B lens. Our opinions, thoughts on all things consumption
View the world through the B&B lens. Our opinions, thoughts on all things consumption
View the world through the B&B lens. Our opinions, thoughts on all things consumption


From Mumbai -> For The World
From Mumbai -> For The World
From Mumbai -> For The World
Counter Cookie-Cutter Culture
Counter Cookie-Cutter Culture
Counter Cookie-Cutter Culture