Tuesday, September 30, 2025
The /now Page
The /now Page
The /now Page
Inspired by the nownownow by Derek Sivers - this is my /now page
Updated on - 1st October 2025
Updated on - 1st October 2025
Building the roastery
Any body that has spoken to me in the past 6 months, knows that I am waiting on my roaster to dispatch from my manufacturer in Prague. Due to a technical issue in the electrical board (ugh) - my roaster was delayed by over 2.5 months.
For those thinking, I didn't use that time in the most productive manner. I spent most of my time catching up on shows and movies.
Now that time is over. I am actively in the building stage again as my manufacturer has intimated to me that the roaster will be ready in another two weeks. I have hired a freelance copywriter and designer (two separate individuals mind you) to help me flesh out the brand that I've had on my mind for a while.
We will, fingers crossed, launch in December. If you're interested in being one of the first customers to purchase really really high quality beans from me - fill this form.
Any body that has spoken to me in the past 6 months, knows that I am waiting on my roaster to dispatch from my manufacturer in Prague. Due to a technical issue in the electrical board (ugh) - my roaster was delayed by over 2.5 months.
For those thinking, I didn't use that time in the most productive manner. I spent most of my time catching up on shows and movies.
Now that time is over. I am actively in the building stage again as my manufacturer has intimated to me that the roaster will be ready in another two weeks. I have hired a freelance copywriter and designer (two separate individuals mind you) to help me flesh out the brand that I've had on my mind for a while.
We will, fingers crossed, launch in December. If you're interested in being one of the first customers to purchase really really high quality beans from me - fill this form.
Toying with the idea of sunscreen
To be clear, I’m not debating whether I should use one—I’m debating whether I should launch one.
I recently saw the brand vacation.inc on pinterest, and I absolutely loved their branding, design, product format - basically everything.
I believe that there is a space for a dedicated sunscreen brand in India. There are two major gaps - men don't use sunscreen, and many new parents (like their previous 1990 US counterparts) want their children to apply sunscreen for even a two-minute stroll under their building. This is common knowledge.
I believe that there is potential for a dedicated sunscreen brand to solve this gap in the market. I will add this in my brand pipeline by December.
To be clear, I’m not debating whether I should use one—I’m debating whether I should launch one.
I recently saw the brand vacation.inc on pinterest, and I absolutely loved their branding, design, product format - basically everything.
I believe that there is a space for a dedicated sunscreen brand in India. There are two major gaps - men don't use sunscreen, and many new parents (like their previous 1990 US counterparts) want their children to apply sunscreen for even a two-minute stroll under their building. This is common knowledge.
I believe that there is potential for a dedicated sunscreen brand to solve this gap in the market. I will add this in my brand pipeline by December.
Hiring the founding team
I am looking for a designer, and a marketing all-rounder (again, two separate individuals) to join me. This will require you to get your hands dirty, but I will also give you loads of agency over your output.
If interested, mail me - kavish@brightandbetter.com
I am looking for a designer, and a marketing all-rounder (again, two separate individuals) to join me. This will require you to get your hands dirty, but I will also give you a lot of agency over your output.
If interested, mail me - kavish@brightandbetter.com
I am looking for a designer, and a marketing all-rounder (again, two separate individuals) to join me. This will require you to get your hands dirty, but I will also give you loads of agency over your output.
If you are interested, mail me - kavish@brightandbetter.com
I am reading again
I am reading
Zero to Scale - Arindam Paul
Never Eat Alone - Keith Ferrazzi with Tahl Raz
Chaos - James Gleick
I am reading
Zero to Scale - Arindam Paul
Never Eat Alone - Keith Ferrazzi with Tahl Raz
Chaos - James Gleick
Shooting content
This is a lie. I am not shooting content. I have to start shooting content. But, I am going to be shooting content on and around coffee. The goal will be to provide more value than just coffee. I will speaks on the subjects of hospitality, branding, marketing, and starting up.
I will usually shoot all my content on the weekend, so if you want to join - kavish@brightandbetter.com
This is a lie. I am not shooting content. I have to start shooting content. But, I am going to be shooting content on and around coffee. The goal will be to provide more value than just coffee. I will speaks on the subjects of hospitality, branding, marketing, and starting up.
I will usually shoot all my content on the weekend, so if you want to join - kavish@brightandbetter.com
Reach out
I love meeting new people, and I reply to every email, so say hello.